Number 1 ...
"Be the 1st to Guarantee Marketing" by
creating a model for doing research such that marketing efforts can be predictable ... instead of a shot in the dark.
Number 2 ... JJSmith Marketing will be
the brand associated with engineered marketing. Which will be
understood as a better, more effective way to deliver a message matched specifically to each
individual visitor to a web site.
Number 3 ...
Take no money from our client's present working
budget. We will instead rely on our own success, earning our living as a
commission from sales of which we are directly responsible. This key difference will
completely eliminate the question, "Am I wasting money on marketing?" from our client's
list of concerns!
Number 4 ...
Provide our employees with interesting, dynamic and open ended
opportunities where they can work on their own schedule,
from their home within our processes
to earn as rich a living as they desire.
(money or time)
Understanding these four visions are
ambitious, we will achieve them by investing heavily in
processes that will allow
well understood engineering principles like systems, statistics and metrics to become the
drivers of what has more traditionally been known as a 'hit or miss' creative endeavor.
Creativity is certainly a necessary ingredient ...
however when the creative is driven by proper metrics, the result
will always more closely match a visitor's desires.
We have hit GOLD ... when we can
match an individual to their desire and get
them off our web site as soon as possible.
Stickiness is crap! We have
shown that if you
give people exactly what they want
and get them back to their life immediately ...
then you will be so different from
everything else out there (online or offline)
they will follow you and your company
forever!!