We're completely booked through 2010, however I can be convinced to bump really interesting projects to the top of the list.

Problem ... this gentlemen came to me worried (well frantic) that his business was going under with the economy. He'd been in business for more than 12 years and he had lost money for the last 3 months straight.

Solution ... Because he'd been in business so long, our best means of turning this train around quickly was his past customer list (which was quite extensive). We spent 7 full days talking with some of these past customers doing qualitative research.

One thing we discovered was that his customers were satisfied, however none felt any solid loyalty to him. They liked his product and his office was okay.  He just wasn't any different or better than his competitors.

We took the research and created a strong USP (unique selling position). It included an unheard of money back guarantee.

It's worth noting, that he hated it and initially refused to even test it (guarantees just aren't done in business-to-business). But after 3 more weeks of losing money ... he came around.

2008 went on to be his best year ever (nearly double) in what the news keeps calling "the worst economy since the depression."

If you learn anything from this ... PLEASE LET IT BE THIS
People are still buying stuff, even in this economy, you just have to figure out how to position yourself as the most preferred source to buy from ... create a USP that targets the most desired segment of your market.

Dominos went from nothing to millions with "Fresh, hot pizza in 30 minutes or its free" ... AOL went from small startup to top player with "Unlimited Internet for $20/month"

Now we could certainly argue over how those companies handled the customers their USP brought them ... but no one can argue that it completely transformed their business and their place in the market.

Take an hour right now and re-write your USP:
This is the only _(product/business)_ that will _(promise something)_ or else we'll _(make it right)_.




I'm always looking for especially interesting projects.  

If you have an interesting product/service and you're willing to let us run with it?  Then we need to meet ... Click here to get to know us!