the technology to make this kind of market
personalization possible has been around a
long time. Sites like Yahoo and Amazon
have used it for years. It's what
allows them to say, "Hi Joe" and deliver the
content in which you are most interested.
But it has never been used in this manner to
deliver a truly personalized message in
real-time based on actual market research.
this is an art as old as sales itself.
Any copywriter knows that there are bullets,
features and benefits that will most appeal
to you, the individual. You likely
don't use your computer for exactly the same
things as your friend, so it was different
benefits that attracted each of you. Unfortunately
until the internet the ability to be so
specific with a message simply didn't exist
with newspapers, television and other
this is something that used to only be done
by large corporations because small
businesses couldn't afford to embark on a
six-month to a year long project of paying
people to collect quantitatively and
qualitatively data and still not see any
return on investment until sometime later. But the
technology exist on the internet to cut that
research down to a few weeks and see a
return on investment almost immediately.
This research is the core driver of
engineered marketing. Combined with a
proper metric driven process allows us to
hit the ball every time at bat. And
more often than not hit a home run for your
business like you may never have imagined.
If you are wasting half your
marketing budget, but don't know which half?
Then we need to meet ...
Click here to get
to know us!